Adsense Information for the Curious Marketer
Google’s Adsense program has been delivering targeted ads to web pages for some time and allowing those advertisers to promote products. This has generated a revenue machine that has added much power to the advertiser’s strategies. In addition, Google allows people who host these ads to share a percentage of the revenue when people click on the ads. It’s a win win deal – the advertiser gets a potential conversion, Google gets cash for it and the web site showing the ads attracts cash to its owner.
Adsense is a free program from Google that allows you to register an account and display relevant ads on your web page, blog, or on free article directories like Hubpages and Orble. These are targeted ads. That means the Adsense information in the Google box pertains to the products being sold on the web site or the information being conveyed. This has extended to display mobile and video ads.
For example a web site selling real estate will have Adsense information ads on estate agent services, and other sites with similar information. These ads are paid for by the publisher to Google, and they are specifically targeting their niche areas. You get paid as part of the Adsense program as a way of saying thanks from the publisher for displaying the ad and providing traffic. Google knows that people react well to quality content as opposed to a search listing. Notices how descriptive the sales copy for the ads are on various Adsense enabled web pages.
Here’s an example of one:
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Notice how it uses content to sell the idea of the web site benefits. This is a form of copywriting, and publishers using Adsense make a lot of money from knowing their markets with ads like this one.
If you create a niche web site with Adsense ads and place links to the site in relevant directories and search engines, visitors will reach the site and may click the ads. Give it a whirl. Go to https://www.google.com/adsense/ and create an account. Choose the type and style of ads that suit your content and products, and plug in some work advertising your site. If you already own a high traffic site that converts well, Adsense will be a nice lucrative extra! If your site is struggling to get traffic, Adsense will probably not do much for you yet. Get some help on SEO and choosing the right keywords for your content so that Google searchers find your site.
Don’t confuse Adsense with Adwords. Adwords allows people to make a purchase direct from the publisher using targeted keywords and baiting sales copy. Adsense using baiting sales copy allows you to earn from people clicking on the ad called impressions. This is good as Adsense connects you with people seeking information. Adsense information ads can provide large amounts of extra cash. It will expose your site further and increase your site ranking.