I-Marketer Blog and Newsletter

You’re Not Being Left Behind…..

As we come into the “heavy launch season”
for Internet Marketing and make money online
products, don’t feel like you are being left behind
because you don’t buy everything that comes
across your email inbox.

In fact, here’s a better approach….

If you have been plugging away at a certain
tactic or technique for making money online,
the best thing to do is to stay the course.

Keep on that path.

If you buy everything that is pitched to you
it’ll only slow your progress down and take
you away from the important things that you
are doing to grow your business.

Unless you’ve got an office staff or a staff
of outsourced employees, there is no possible
way to be able to buy everything this fall and
effectively implement it.

Even if you are super proficient in speed
reading (which I recommend you become,
which is something I’m working on) and
have mastered the art of “speed learning”,
it is still impossible to buy everything and
implement it.

There are plenty of launches going on right
now for some super awesome products (and
some not so super products too) and it’s really
hard to focus on doing the important tasks of
building your business……

But, if you can just think about it in a somewhat
linear fashion I think it’ll allow you to really keep
from buying things you don’t really need.

Here’s what I mean by “linear”….

If you are at a certain level in your business
and there are things that you need that will take
you to the “next level” such as a software program
or some sort of training that you need to learn….

then you pretty much know what you are going
to need next to take you to that next level.

And if that means purchasing something to take
you to that level, by all means don’t even hesitate.
(only to compare similar products/services)

If you’re buying something that doesn’t fit into
your game plan or business model, then you
are wasting time and money.

None of us should be wasting either one of
those precious commodities.

Your approach should be a “Just in Time”
buying decision process.  Only buy it as you
need it or if it will make your work easier
or more efficient or take your business to
the next level.

Keep it linear….step-by-step, as you need it.

Just as an example, if you have everything
set up for an Internet product or project such
as a squeeze page, a sales letter page, an
upsell page, another upsell page, an order
page, a thank you/download page, etc. and
you’re actually ready for traffic but don’t know
how to go about getting traffic, now would
probably be a good time to look for a product
that teaches you how to get traffic.

Or, if you are getting traffic but no conversions
(sales), then now would be a good time to
find an expert that knows how to convert and
buy their stuff to learn what they know.

Another example would be, if you’ve been
studying and reading alot about CPA marketing
and CPA business models and are convinced
that it is the best business model for you to
pursue….it’s probably a good time to research
a good product or program about CPA businesses.

Of course, those are just small examples.

You really need to think about what is next
in your business, where you need help or
where the inefficiencies are and then figure
out how to fix the problems.

That’s linear thinking.

That’s identifying the problem and then
seeking a solution.

The reason I wrote this article is because
I’m finishing reading the last few paragraphs of
a book by Sam Carpenter called “Work the System”.

In this book, the author explains this linear thinking
process in depth and how it can take you from being
a prisoner of your business to actually being the one
in complete control of your business.

He shows, by example. from his own highly efficient,
profitable company that by having a bird’s eye view of
your business, you’re able to spot the problem areas
and eliminate them by implementing highly detailed
written procedures (in a non-complicated way).

Sam also shows you how to write a Strategic Objective
for your business that guides your whole business
through tough times.

If I had to compare it to any other book, I’d say it gives
you another angle to “The 4-Hour Work Week” by
Tim Ferriss

Getting a firm grasp of and implementing the ideas
in these 2 books will make owning a business alot
more profitable and a lot more fun!

I highly recommend adding these 2 books to your
library today!

Jerry

Jerry ** Current Issue **

Here’s an original article by Kevin that I dug
up as I was going through some of the “archives”.

The original title was:

“The Irresistible, Irrefutable Magic
Mathematic Formula for Making the Sale”

I am about to reveal the most powerful and
profitable mathematic formula ever created.

When V > S The Prospect Always Buys

That simple formula is the key to every
transaction ever completed.  When Jacob
worked a total of 14 years for Rachel, that
formula was at work.

When Donald Trump bought his first piece
of real estate, that formula was at work.

And, when I went to the mall yesterday and
bought new shoes, it was this formula that
made the sale.

All you gotta know is what “V” and “S” stand
for in order to apply this formula yourself—

and begin cashing those checks.

“S” Stands for Sacrifice

In order for a transaction to occur, two things
of value must be exchanged.  In most cases,
the buyer exchanges money in return for
receiving a product or service.

The buyer is willing to sacrifice money in
order to receive the benefits of the product.

But that’s not the only kind of sacrifice
people make.  Sometimes the sacrifice
someone makes is to give up an email
address to get a free report.

Almost all of us have, at one time or
another, sacrificed our time and labor
in order to get a paycheck.

Typically the sacrifice is easy to quantify
since it is usually measured in dollars
and cents.

“V” Stands for Value

Value is represented by what the buyer
believes he is receiving.

This can be a little harder to understand,
so I want to explain….

When someone buys a self-improvement
product, they aren’t buying the book or even
the information contained in the book—
they are buying the end result of applying
the information.

When they buy a diet book, they are buying
a sleek, sexy, youthful figure.  You can even
take it a step further and say they are buying
sex or possibly long life.

How about a book on investing?

The buyer is most likely buying security, the
time freedom to do what they please or
possibly freedom from fear.

I had an interesting response from one of
my students a few years ago.  I asked him
why he wanted to have a successful online
business.

His response:

“I Know that Once I Have a Successful
Business, Hot Women Will Want to Date Me”

Why did he take my course?  Not for financial
security or even to be free from fear.  Nope, he
wanted dates with hot women.

If you were to summarize all of these end results
into one word, it would be “happiness”—people
believe their new body, new mind, new money or
whatever they get from your product will make
them happy.

The average person isn’t willing to pay much for
an eBook full of information, but they will pay a
mint to be happy.

When the Happiness a Person Receives
Exceeds the Sacrifice They Must Make,
They Buy

Your job is to create your sales copy—the sites
and sounds they will see in your sales message—
to build value beyond the “price point”.

Offer more value in your product than the price
(or sacrifice) someone would have to make in
order to acquire it, in other words.

Happy Selling!

Jerry

Jerry How To

One of the original “gurus” breaks it down.  It’s all
about figuring out what works and focusing on
that and expanding from there.

Take it away Marlon!

>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

Memo From: Marlon Sanders

ARTICLE: “How To Make $3 A Day 700 Times”

Hello,

Marlon here.

If you haven’t snagged it yet, grab “The Best of Marlon
Sanders.”  It’s a freebie ebook download with 100+ pages
http://cli.gs/ms1

This week’s ARTICLE:

==> How To Make $3 A Day 700 Times

==> Subtitle:  In 2009, do you know your FORMULA and do you
know exactly HOW you’re gonna SCALE it up?

I have a story today that reveals:

– The ONE thing to zero in on in 2009
– Why I don’t speak at many seminars anymore
– Why most $3 a day pitches are b.s.
– What no one understands about “Amazing Formula”
– $11,000 a DAY with Adsense?
– Turning a little margin into a lot
– 3 outsourcers into the Philippines turns into bookoo bux

This is NOT theory. This is all based on what I personally just
finished doing to plan my 2009.

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

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^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
MAIN ARTICLE

“How To Make $3 A Day 700 Times”

==> Subtitle:  In 2009, do you know your FORMULA and do you know
exactly HOW you’re gonna SCALE it up?

By Marlon Sanders
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

Six months ago I’m chit chatting on the phone with
my friend David Frey from MarketingBestPractices.com.

Dave told me he had these 2 friends.

And these guys made $11,000 a day using Google Adsense
back in the haydays of that thing.

They had fancy boats, houses, cars, the whole nine yards.

These guys wanted to sell one of Dave’s products but it
wasn’t the right deal. And maybe one of my Dashboards
would be right for them.

They could move 5,000 units a week. And while I wouldn’t
get much per unit, maybe I could work out a deal to get
the customer names then sell stuff to ‘em on the “back
end.”

I’m not one to hop on deals like that.

Instead of running a big business with a buncho employees,
I run a small ship.  On a good month, we run a tight ship.
And I have to stay focused on the few things I feel we
do best.

That would be creating my own brand of products and selling
them.

Still, if these guys could bring me the names of 5,000
customers a week, that’d work.

I spoke to ‘em on the phone and before I could blink an eye,
they’d flown in.  They found my office using a GPS thingy.
Didn’t even have to give ‘em directions.

I immediately thought, “Wow, I WISH I could hire these guys!’

Anyway, we hang out and chit chat.

They told me the whole $11,000 a day adsense story.  Now,
these guys fly WAY under the radar on purpose. You haven’t
hear of ‘em and they like it that way.

At first, I wasn’t entirely sure about the $11,000 a day Adsense
story.  ‘Till they showed me a few pix of houses, cars, boats.
You get the idea.

Alright.  You’re who Dave said you were.

One of the guys was thin, not tan, looked like a family guy,
pix of his wife and kids in his wallet.  Really, kinda an
average-looking dude.

A bit understated when he talked. He was the “nice guy.” His
friend was “the negotiator.” Or that’s how I perceived it.
Don’t get me wrong. I liked both of ‘em.

He told me his whole theory of bringin’ in the bux with online
marketing.

You get a small margin on something, Then you blow it up really
big.

Like adsense.

They made a small margin on each page or site. But they blew it
up big time.  I think they had a whole team of people in India
doing it.  A lot of people.  I don’t remember the exact numbers.
But a lot.

Anyway, I didn’t do the deal.

I’d have to give up on how my products were sold.  Everything.
I could private label. But it ain’t like people don’t know
Dashboards are from me.

I invented ‘em, along with Sales Letter Generator software, along
with the freebie gift before you ask for the testimonial, along with
the 12-step sales letter writing formula everyone teaches, along
with the 2-page web site model. Along with a lotta stuff.

So I didn’t do the deal.

But for Christmas, the understated guy sent me a gift basket. That
was a nice touch.

So when you speak at a lot of seminars, everyone and their dog sends
you gift baskets.  But when my mom got Alzheimers, I stopped doing
the seminar circuit.  And then, after a guy ran a red light and hit
my car doing 70, it’s not so easy for me to go on the road anymore.

I have to find a chiropractor usually.  I get invitations.  I coulda
gone to Singapore 2X last year.  I turned down another gig. I spoke
in UK but had to hunt down a chiropractor on a Saturday!!

That means I’m not flooded with gift baskets like I used to be.  So
a guy like this guy. Or a Yanik Silver.  Guys who remember you, even
if you aren’t as much in the limelight. They stand out.

Well, the other day this guy sends me an email.  I won’t go into
details.  But I found out his LATEST venture….

Another cookie cutter.

He found a way to make $3 a day from web sites selling affiliate
products.  OK.  You’ve heard that before ad nauseum.

But here’s the TWIST:  The dude did it 700 times!

And I know it’s true.

Come on now. You should see the dude’s boat. Actually, I think
technically it’s a yacht.  I don’t know much about boats.

But he sent me a video of the account.  It’s true.

You know, let’s have a candid moment here.

Probably four thousand people have came out with that whole
“make a little site and do it 4,00X pitch.”

It’s older than the hills in Internet marketing terms.

Now, something you gotta understand here.

I hired a personal trainer and was working out like a maniac.
Cardio every day. Lifting weights. Getting muscle and really
strong. But 3 days before Xmas we did some leg weights.

And the day after Xmas I had this BIG bulge in the mirror.
I’m like, “What the $$)#*( is that?”

A hernia. So now I will likely miss Yanik’s gig to have this
fixed so I can get back in the gym.  In the meantime, when I
don’t exercise, I don’t sleep that great.

Particularly the night before I talked to this guy.  So I’m
in NO mood for b.s.

I’m just flat out BLUNT:  I say, “Bro, you got NO USP here.
Forty million people have said they got this formula to make
3 bucks a day with web sites.”

He said, “Yeah, but I’ve done it 700 times!”

THAT got my attention.

He actually employs 3 people in the Philippines who just do
this thing full time.

Which got my attention because I have a friend in the Philippines
who needs work.

Then I SMACK him hard again, “Dude, the whole article marketing
thing has be done to DEATH!”

I found out he doesn’t use articles to get the traffic. It’s a
web 2.0 thing. Frankly, nothing fancy at all.

He told me if he does it personally, he can create one of his
sites and the marketing for it in 15 or 30 minutes, outsourcing
the actual web site part.

Now, NONE of HOW he does this matters. At least not for this
article.

Here is my POINT:

He’s the ONLY PERSON I really know who post-adsense has really
delivered on the promise of getting a whole bunch of web sites
that make 3 bucks a day.

But even that isn’t the REAL take away here for you.

To me, it’s this:

He found ONE THING that made 3 bucks a day that was simple
enough to outsource. Then he outsourced it.

Just simple repetition.

The GLITCH in all these “repetition” pitches I hear is that yeah
they got 5 or 10 sites that make a $10 a day or whatever. But
they don’t scale up.

However, if you CAN find a way to do it that will scale, it’s
very powerful.

And the reason I’m writing this article and you’re reading it is
to say this…

My friend made $11,000 a day in Adsense by getting ONE thing that
worked. Then scaled it up.

He did the SAME thing with this dirt simple little system.  And I
haven’t asked him yet. But I bet he’s done it with other things.

You HEAR people talk about this pitch with article marketing.  But
honestly, I don’t think you’ll come anywhere near $3 a day per
article with article marketing.

What my friend did was EXPERIMENT.

Specifically:

1.  He doesn’t use Clickbank or Commission Junction for the
affiliate stuff.  His testing showed those didn’t convert for this
method.

2. His traffic source is NOT article marketing.  It’s a web 2.0
thing that’s not really being used tons by others.  At least, not
for affiliate marketing like this.

This article is about the power of repetition and scalability.

In my business, I developed a way to roll out product after product
to my list.

And a way to get money in the door every month. A method hardly
anyone else does, when I stop to think about it.

What I’ve just given you is the secret behind all great wealth,
accomplishments and achievements.

One formula.

Done with excellence.

Performed over and over.

A lot of people have read “Amazing Formula.” Thousands actually.
But not many really understood it.

What I said in that product was you build a list and roll a new
product out to it every month.

I was the first person I believe to really say, “Hey, a NEW era of
marketing has arrived.  Using the web and ebooks, you can create a
new product every month and roll it out to your list.”

Most people don’t understand that’s a MODEL.  I called it a FORMULA
but it’s a model.  The FIRST one that really said we’re in a new
era of digital products.  And you can roll out to your list every
month.

Now, that model kinda morphed into “build a list and hammer it with
affiliate products.”

You can do that.  I’m not sure it’s the optimal way to go about it.

What’s your MODEL?

Do you KNOW?

Do you have a month-by-month plan for implementing it in this new
year?  If you don’t know what your MODEL is, THAT is why you have
problems with FOCUS.

That is WHY you feel overwhelmed.

Because you don’t know the OUTCOME.  You don’t know what FORMULA
you’re following or why.  You don’t know HOW you are scaling up.

If you do, or if you don’t, spit back at me on my blog:

http://www.marlonsnews.com/

I personally respond to most comments there.  NOT an employee.

How many other marketers who have sold millions online are willing
to RESPOND to posts on their blog?

I’m not an “ivory tower” marketer where I’m like Moses on the
mountain with the 10 commandments and if you come near me without a
handful of money I’ll strike you dead with lightning!

That’s kinda how Internet marketing is nowadays.

I’m not saying I’ll have lunch with you or hang out.  I won’t.  But
I WILL read your blog post and try to give you an intelligent
response, even it’s brief.

Marlon Sanders

———————————————————–
Marlon Sanders is the author of “The Amazing Formula That
Sells Products Like Crazy.”

Check out all my products here:

http://cli.gs/msdc

//////////////////////

REPRINT RIGHTS: You have permission to use the above
article without omission and including the resource box.
You have the right to insert your reseller URL for any
products I mention

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Copyright 2009 Higher Response Marketing Inc.
All rights reserved.

Higher Response Marketing, Inc.
11844 Bandera Rd. #469
Helotes, TX 78023

Jerry ** Current Issue **

I had to pass this article on that Eban Pagan wrote about wealth.
Eban is a profound thinker and I have become a bit of a fan of his….

Heck, anyone who can build multiple seven-figure businesses
simultaneously I’m prone to become a “fan” of.

Check out his thoughts on wealth:

How To Become Wealthy RIGHT NOW

This will get you thinking, guaranteed.

“See” you soon,

Jerry

Jerry ** Current Issue **