The Irresistible, Irrefutable Magical Formula for Making the Sale

Here’s an original article by Kevin that I dug
up as I was going through some of the “archives”.

The original title was:

“The Irresistible, Irrefutable Magic
Mathematic Formula for Making the Sale”

I am about to reveal the most powerful and
profitable mathematic formula ever created.

When V > S The Prospect Always Buys

That simple formula is the key to every
transaction ever completed.  When Jacob
worked a total of 14 years for Rachel, that
formula was at work.

When Donald Trump bought his first piece
of real estate, that formula was at work.

And, when I went to the mall yesterday and
bought new shoes, it was this formula that
made the sale.

All you gotta know is what “V” and “S” stand
for in order to apply this formula yourself—

and begin cashing those checks.

“S” Stands for Sacrifice

In order for a transaction to occur, two things
of value must be exchanged.  In most cases,
the buyer exchanges money in return for
receiving a product or service.

The buyer is willing to sacrifice money in
order to receive the benefits of the product.

But that’s not the only kind of sacrifice
people make.  Sometimes the sacrifice
someone makes is to give up an email
address to get a free report.

Almost all of us have, at one time or
another, sacrificed our time and labor
in order to get a paycheck.

Typically the sacrifice is easy to quantify
since it is usually measured in dollars
and cents.

“V” Stands for Value

Value is represented by what the buyer
believes he is receiving.

This can be a little harder to understand,
so I want to explain….

When someone buys a self-improvement
product, they aren’t buying the book or even
the information contained in the book—
they are buying the end result of applying
the information.

When they buy a diet book, they are buying
a sleek, sexy, youthful figure.  You can even
take it a step further and say they are buying
sex or possibly long life.

How about a book on investing?

The buyer is most likely buying security, the
time freedom to do what they please or
possibly freedom from fear.

I had an interesting response from one of
my students a few years ago.  I asked him
why he wanted to have a successful online
business.

His response:

“I Know that Once I Have a Successful
Business, Hot Women Will Want to Date Me”

Why did he take my course?  Not for financial
security or even to be free from fear.  Nope, he
wanted dates with hot women.

If you were to summarize all of these end results
into one word, it would be “happiness”—people
believe their new body, new mind, new money or
whatever they get from your product will make
them happy.

The average person isn’t willing to pay much for
an eBook full of information, but they will pay a
mint to be happy.

When the Happiness a Person Receives
Exceeds the Sacrifice They Must Make,
They Buy

Your job is to create your sales copy—the sites
and sounds they will see in your sales message—
to build value beyond the “price point”.

Offer more value in your product than the price
(or sacrifice) someone would have to make in
order to acquire it, in other words.

Happy Selling!

Jerry