You’re Not Being Left Behind…..
As we come into the “heavy launch season”
for Internet Marketing and make money online
products, don’t feel like you are being left behind
because you don’t buy everything that comes
across your email inbox.
In fact, here’s a better approach….
If you have been plugging away at a certain
tactic or technique for making money online,
the best thing to do is to stay the course.
Keep on that path.
If you buy everything that is pitched to you
it’ll only slow your progress down and take
you away from the important things that you
are doing to grow your business.
Unless you’ve got an office staff or a staff
of outsourced employees, there is no possible
way to be able to buy everything this fall and
effectively implement it.
Even if you are super proficient in speed
reading (which I recommend you become,
which is something I’m working on) and
have mastered the art of “speed learning”,
it is still impossible to buy everything and
implement it.
There are plenty of launches going on right
now for some super awesome products (and
some not so super products too) and it’s really
hard to focus on doing the important tasks of
building your business……
But, if you can just think about it in a somewhat
linear fashion I think it’ll allow you to really keep
from buying things you don’t really need.
Here’s what I mean by “linear”….
If you are at a certain level in your business
and there are things that you need that will take
you to the “next level” such as a software program
or some sort of training that you need to learn….
then you pretty much know what you are going
to need next to take you to that next level.
And if that means purchasing something to take
you to that level, by all means don’t even hesitate.
(only to compare similar products/services)
If you’re buying something that doesn’t fit into
your game plan or business model, then you
are wasting time and money.
None of us should be wasting either one of
those precious commodities.
Your approach should be a “Just in Time”
buying decision process. Only buy it as you
need it or if it will make your work easier
or more efficient or take your business to
the next level.
Keep it linear….step-by-step, as you need it.
Just as an example, if you have everything
set up for an Internet product or project such
as a squeeze page, a sales letter page, an
upsell page, another upsell page, an order
page, a thank you/download page, etc. and
you’re actually ready for traffic but don’t know
how to go about getting traffic, now would
probably be a good time to look for a product
that teaches you how to get traffic.
Or, if you are getting traffic but no conversions
(sales), then now would be a good time to
find an expert that knows how to convert and
buy their stuff to learn what they know.
Another example would be, if you’ve been
studying and reading alot about CPA marketing
and CPA business models and are convinced
that it is the best business model for you to
pursue….it’s probably a good time to research
a good product or program about CPA businesses.
Of course, those are just small examples.
You really need to think about what is next
in your business, where you need help or
where the inefficiencies are and then figure
out how to fix the problems.
That’s linear thinking.
That’s identifying the problem and then
seeking a solution.
The reason I wrote this article is because
I’m finishing reading the last few paragraphs of
a book by Sam Carpenter called “Work the System”.
In this book, the author explains this linear thinking
process in depth and how it can take you from being
a prisoner of your business to actually being the one
in complete control of your business.
He shows, by example. from his own highly efficient,
profitable company that by having a bird’s eye view of
your business, you’re able to spot the problem areas
and eliminate them by implementing highly detailed
written procedures (in a non-complicated way).
Sam also shows you how to write a Strategic Objective
for your business that guides your whole business
through tough times.
If I had to compare it to any other book, I’d say it gives
you another angle to “The 4-Hour Work Week” by
Tim Ferriss
Getting a firm grasp of and implementing the ideas
in these 2 books will make owning a business alot
more profitable and a lot more fun!
I highly recommend adding these 2 books to your
library today!
Jerry
