I-Marketer Blog and Newsletter

You’ve got a sales letter but it’s not converting visitors into sales.

You’ve tried changing the main headline, and it helped, but you are still only converting 1 sale for every 1,000 visits or so.

Before you give up, you need to read this article.  You will discover the instant, easy method to make your copy compelling—and how your copy can be improved in the next 10 minutes.

Here’s your key:  Make your headlines a complete sales message by themselves.

Here’s what you need to know…

When a prospect hits your sales page he’s not likely to read the entire thing—at least not at first.  He will read your main headline and then scan down the page looking at each of your sub-headlines.  He won’t read hardly anything else until he is “convinced” to do further reading by the headlines you provide him.

You need to make sure your headlines, when placed “end to end” convey a complete sales message.  They need to include the problem your product solves, why your product solves that problem better than any other product available, why your product will save (no cost) them money, why you are making them such an amazing offer and a call to action.

This single change can make your page a winner rather than a wiener.  

This entry was posted on Friday, June 9th, 2006 at 8:29 am and is filed under Copywriting, How To. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.