Monthly Archives: June 2008

The “Important” Strategy The “this might be the most important letter you’ll ever read…” strategy tells your prospects that if they don’t read your sales letter, it could negatively affect their life. Many people won’t want to leave your web … Continue reading →

The “Left Behind” Strategy The “tons of people are jumping on the bandwagon, are you being left behind?…” strategy tells your prospects that they could be missing out on an opportunity to reach their goals with your product. You can … Continue reading →

The “It’s Possible Now” Strategy The “we live in a time where it’s possible to (your product’s benefit)…” strategy tells your prospects it’s the perfect time to gain their desired benefit because of the resources that are available to us … Continue reading →

The “By Yourself” Strategy The “why would you try to do it yourself when you can get (your product)…” strategy tells your prospects to question why they would try to gain their desired benefit by themselves. You just need to … Continue reading →

The “Lying Down” Strategy The “when you’re lying in bed tonight and staring at the ceiling imagine…” strategy tells your prospects to imagine the benefits of your product. Most people won’t purchase the first time they see your ad so … Continue reading →

The “Personal Partner” Strategy The “as a bonus, become one of my personal JV partners…” strategy tells your prospects that if they purchase your product, they can also promote your product. You could give your customers a higher commission rate … Continue reading →

The “They All Did” Strategy The “one person (your product’s benefit), another person (your product’s benefit), this person (your product’s benefit)…” strategy gives your prospects specific examples of people that have benefited from your product. You could present them as … Continue reading →

The “Lock It In” Strategy The “lock in your one time price now and avoid any monthly fee…” strategy tells your prospects that if they purchase your product now, they will avoid paying an ongoing fee to use it in … Continue reading →

The “Plug It” Strategy The “it can be customized and you can plug it into…” strategy tells your prospect that they can adjust your product for their own specific needs and benefits. You are also saying that they can easily … Continue reading →