The “Important” Strategy
The “this might be the most important letter you’ll ever read…” strategy tells your prospects that if they don’t read your sales letter, it could negatively affect their life. Many people won’t want to leave your web site without least scanning over your letter. It might just be enough time to persuade them to buy.
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The “Left Behind” Strategy
The “tons of people are jumping on the bandwagon, are you being left behind?…” strategy tells your prospects that they could be missing out on an opportunity to reach their goals with your product. You can remind them that they may have already heard about it on TV, in print publications, on the radio or on the Internet.
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The “It’s Possible Now” Strategy
The “we live in a time where it’s possible to (your product’s benefit)…” strategy tells your prospects it’s the perfect time to gain their desired benefit because of the resources that are available to us in this day and age. Of course one of those resources would your product. You would relate your product to the type of new features it has; for example, new technology, new materials, new chemicals, etc.
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The “By Yourself” Strategy
The “why would you try to do it yourself when you can get (your product)…” strategy tells your prospects to question why they would try to gain their desired benefit by themselves. You just need to convince them how much harder it would be without your product’s help.
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