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24 06 2008

Marketing Strategy of the Day

Posted by: Scott Logan in Online Marketing Strategies, tags: , ,

The “They All Did” Strategy

The “one person (your product’s benefit), another person (your product’s benefit), this person (your product’s benefit)…” strategy gives your prospects specific examples of people that have benefited from your product. You could present them as customer success stories or short little benefit bullets in your sales letter. You could even add their actual testimonials.

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This entry was posted on Tuesday, June 24th, 2008 at 8:35 am and is filed under Online Marketing Strategies. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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