I-Marketer Blog and Newsletter

My wife told me recently about a local hair salon that was having a special offer, that is a great example of a marketing example you can use in your own business.

This hair salon was making a special offer at my wife’s work for $440 worth of spa treatments for a one day offer, at the low, low price of $42. What a screamin’ deal

Here’s how the offer presented itself and why it’s something to think about for your own business.

They offered you four spa treatments valued at $440 for $42 to be taken on four different days.

There was no exception to this offer the four spa treatments had to be taken on four separate days.

Genius really. That would get this new customer in their door at least four different times. Which would allow the business to do many things.

1.) they could make a good impression on this new customer

2.) show off all their other spa treatments they offered - (can you say upsell)

3.) allow the spa technician to get a tip on four occasions rather then just once - ( this one my wife actually thought of - which is a good one considering if they did all four treatments on one day the tip would most likely be the same as just one day of one treatment - kudos to my wife for thinking of that one)

4.) Get the new client in a habit to coming to this new salon

and yes there are many more hopefully, you’re getting the picture

So… why would the salon owner do this?

Simple answer: He knows the lifetime value of an average client

When he gives away $440 worth of treatment for $42 (which actually out of the $42 he was donating a portion to the Cancer institute where my wife works)

He knows that on average once he gets the customer coming back and he has a guaranteed four visits that potentially he will create a customer for life.

Now in a perfect world everyone will become customers, not the case in reality. However it’s worth the risk to get clients in the doors.

So think about how you can create an offer that will get people in the doors even if they are virtual doors, meaning your selling a digitally downloadable product.

Have a great day

Enjoy!

Scott Logan
Night Owl Marketing

This entry was posted on Thursday, July 17th, 2008 at 11:35 am and is filed under - Suggestions, Online Marketing Strategies. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.