I-Marketer Blog and Newsletter

To Increase Website Traffic You Must First Know the Basics

Now that you have started your website and posted content
that is related to the topic, it’s now time to take a good look
at website traffic and to increase website traffic.

What’s the use of a website if there are no visitors and readers,
right? Now, before you get too excited and jump ahead to
advanced techniques to increase website traffic, you need first
to know the basics behind getting that traffic.

This way, your efforts to increase website traffic can be used
to the fullest.

Making your website valuable will increase website traffic:
To make your website more valuable you want to increase
the hits of the website, increase the page views, increase
how long a visitor stays on your page, and also increase
the number of unique visitors.

For most owners out there, getting many page views is
enough as a way to increase website traffic.

Page views happen when the visitor comes your website,
but he leaves quickly. But that’s not the goal of your website.

You want to increase the number of unique web visitors and
return visitors. You can do this by putting relative and informative
content on your website.

For example, let’s say you had a website on how to make quilts.
To increase your unique visitor count and how long visitors stay
on your page you would want to upload videos, audio files, and
articles that teach people how to make beautiful quilts.

By having relative content that people are searching for those
visitors will spend more time on your site and tell others about
your site – which would start to increase website traffic. But, if
you were to put content on your page that taught how to cook
Spanish rice – which is completely unrelated – then you would
have many visitors “bouncing” off your site.

A unique visitor comes to your site and stays for a while to
look at what you have to offer. A page view is when someone
comes to your site spends less than a minute and then leaves.

This is also known as a bounce.

You’ve heard the term “Hits” right?
Do you know what it really means?

Hits has the same meaning as a page view. The number of hits
is not a good measure of the quality of traffic and as a basis to
say that there is a need to increase website traffic. Increasing
hits is a not a good benchmark for quality traffic and not a way
to increase website traffic.

To increase website traffic, you need to focus on unique visitors,
return visitors, and the length or user sessions.

To find out how many unique visitors, page views, return visitors
and how long visitors are staying on your site you will need to
install a tracking software.

There are many different kinds of tracking software out there,
but I find Google Analytics to be the easiest and cheapest (its free!).

How Tracking Can Help Increase Website Traffic

Once you have installed the tracking code on your site…

Google Analytics will start to monitor all of the traffic that comes to
your site. It will list what pages they visit on your site, how long they
are staying on certain pages, and where your traffic is coming from.

This is extremely important information when you want to increase
website traffic. Here are just 3 ways tracking can increase website traffic:

1. When looking to increase website traffic you’d refer to your Google
Analytics reports to see where your website is lacking. If your bounce
rate or page views is much higher than your unique visitor and returning
visitor counts then you know that you need to put more related and
valuable content on your website.

2. When you look at how long visitors stay on a certain page then you
know the type of content your visitors are looking for. Add more of that
content to your website and you’ll give visitors more of a reason to stay
on your site or return to your site – which will increase website traffic.

3. Finally, look at where your traffic is coming from. If it’s the google
natural search engines, start sharing articles on your topic on different
article and video sites so that you can get more google listings. If your
traffic is coming from a forum, then you should post more in that forum,
or pay for an advertisement on that site so that you can attract more
visitors from that site and increase website traffic.

Jerry ** Current Issue **