Roy from http://www.Resale-Money-Machine.com asks:
“What is the best day to send out my newsletter?”
If your newsletter goes out mainly to non-work emails, then you will find your best results by sending Friday evening or first thing Saturday morning.
Here’s why:
I want to make sure that people open, read and respond to my newsletter. Since almost everyone who reads it does so at home in their spare time, I know the majority of those people have the MOST free time from Friday evening to Sunday evening.
Most people are in a positive state of mind on Fridays after work–they are optimistic about the weekend, wanting to work on their own online business, etc. A number of people open their email as soon as they get home.
But some people have a social life.
So, they don’t get to their email until Saturday or Sunday.
Sunday afternoon has the highest click through rate of any period from Friday through Sunday, but by making sure my message is in front of my prospects throughout the period I actually get more responses total.
