Author Archives: Scott Logan

The “Part 2″ Strategy The “here is Part 2 of…” strategy tells your prospects they’ve either already read Part 1 of your message or missed Part 1 and need to see what it’s all about. This helps people that don’t … Continue reading →

The “Thanks For Support” Strategy The “thanks for your support and agreement…” strategy tells your prospects that tons of your customers stand up for how you do business. Sometimes as marketers, you get flamed by your customers, prospects or competition … Continue reading →

The “Are You Prepared?” Strategy The “are you prepared for what’s coming on (date)…” strategy tells your prospects that you will be releasing a new product on that date. A pre-launch notice gets your prospects buttered up to purchase your … Continue reading →

The “New And Cheap” Strategy The “brand new and only $(no.)…” strategy tells your prospects that you are selling a new product for a very, very, cheap price. You can tell them that everyone else is selling it for way … Continue reading →

The “Already Own It?” Strategy The “if you already own our product and haven’t used it to (your product’s benefit), then I know what’s stopping you…” strategy tells your prospects and/or current customers that they just need motivation and guidance. … Continue reading →