I-Marketer Blog and Newsletter

I just wanted to share a quick Web 2.0 resource with
you in case you missed it or haven’t seen or used it
yet.

If you’ve been watching the “Going Natural” StomperNet
videos lately you would have noticed this free resource
that they shared.

It’s a huge time-saver and an extremely effective tool!

But first, lets talk about all of these Internet Marketing
product promotions and launches going on for just a sec.

Wow! Have you guys been keeping up with any of the
endless, countless promotions for home-study courses and
Internet Marketing courses going on right now?!

If you’re on more than one of the Internet Marketing
Industry leader’s lists, than I’m sure you know what
I’m talking about.

It’s insane how many launches are going on and have
been going on in the last couple of weeks.

Kinda makes you feel like you’re in a hail storm
getting pelted unrelentlessly, with no end in sight.

Anyway, let’s just not lose focus on our goals and
our 2008 New Year’s resolutions of making it the best
year yet!

Best year health-wise, money-wise and relationship-wise
right?!

With all of these promotions going on right now, I know
it’s tempting to buy up just about everything that comes
across your desk or computer. It all sounds so good!

Like everything has a big red “Easy” button that goes
along with it and once pushed, all of the work just
magically get’s done for you and your bank account
automatically gets filled up.

Just a friendly word of caution here….

If you do decide to invest in any of these courses,
don’t lose sight of the fact that every hour spent
reading about how to do something is an hour that
could have been spent taking action and doing the
last thing that you might have just learned from the
last book or course that you just bought.

That might sound a bit confusing so let me say it
another way.

If you buy one or more of these awesome sounding
courses, and just read it through and don’t do anything
with your new found knowledge, than it’s all for not.

By not using the information and putting it into action,
you are wasting time and money.

I’m just as guilty as the next person for buying
something and not doing anything with it.

It can be a dangerous habit to get into. The habit
of reading about everyone else’s successes and not
having any success of your own because you aren’t
working on your business, your just living vicariously
through the authors of books, audios and videos that
are doing this stuff everyday and making loads of money.

Anyway, enough of that… I’m sure you get the point.
I’ll stop ranting now and share with you the free
resource or tool that is awesome for Web 2.0 site
management.

What you do is go to www.socialmarker.com. Take a
look at all of the other Social Networking sites that
they are affiliated with.

What this tool does is instead of having to go to each
Social Networking site individually to update your
content on them, SocialMarker.com will submit it for
your automatically for free.

I’ll admit. It can be a time consuming when you
are first starting out because you have to go to each
of the Social Networking sites and set up accounts,
but once you do that, you can go to SocialMaker.com
and submit your stuff to all of them in one shot!

I’m still messing around with this tool and setting
up accounts and profiles on a bunch of these networking
sites, so it’s in the preliminary phases right now.

But, I’ll definitely keep you posted on my progress
and let you know what tricks or shortcuts I come across
as I find them.

Also, if you’ve used this tool and set up a bunch
of accounts and started promoting your sites, products
and services this way, I’d love to hear about your
experiences.

Talk to you soon,

Jerry

I’m about to scare you.  I’m about to tell you something you, at first, won’t want to hear.

But it will be OK.  Trust me. 

By the end of this little article you’ll see it was necessary.  In fact, by the end of this article you will not only be thankful I scared you, you’ll be in a better position to make money than you have ever been before.

Ready?  Hope you are sitting down.

You need to buy some advertising for your site.  In fact, you need to buy A LOT of advertising for your site.  And it won’t be cheap.  It might run into the tens or even hundreds of thousands of dollars a year.

Pretty scary, huh?

Here’s the good part:  I’m going to show you how to painlessly get all the money you need to advertise your site.

First, the stark reality:  If you’re not spending tons of money on advertising your website is dying a slow, agonizing death.

You’ve got good sales copy.  You’ve got a killer product.  You’ve done JV’s and made a boatload of money in just a month or two.

But now things are slowing down.  The JV’s have come and gone.  Search traffic is a trickle.  You were making 10 sales a day and now you’re lucky to get 10 sales a week.

Or maybe it’s even worse and you are seeing just a couple sales a week.

Think of visitors to your website like food to your body.  If you skip a meal you’re OK, though you might be a little bit hungry.  Skip all the meals for a day and you’re REALLY hungry, but you’ll survive.  You can even go a week without food and not cause any major damage.

But go a month without food and you’ll be risking permanent injury to your body.  In less than two months you’ll be dead.

If your website doesn’t have a steady, consistent stream of traffic it will die too.  And it won’t be pretty.

Advertising is the key to finding those new visitors you can turn into customers.  But most web business owners seem to be “advertising averse”—they think of it as a costly way to spend money they don’t have and maybe get a return.

They like things like joint ventures and search traffic because those visits are “free”—or at least they seem that way.  You make no investment and pay nothing until you make a sale.

And you’re right,  that’s pretty cool.  It’s also pretty limited.

Joint ventures run their course and then produce very limited traffic and sales.  You already know that.  Search engines are tough to keep on top of.  You know that as well.  What you need is a more controllable way to generate traffic day-in and day-out.

Advertising is the only controllable way to consistently increase your traffic and sales over time.  You have power over over the whole process.  Over time you will be able to accurately predict how one ad will perform and how many sales it is likely to generate.

Advertising is the cure for slow, agonizing website death.

But that’s the problem:  If adverting is the cure and advertisements cost money, where are you going to find the money to pay for it?

Don’t worry, it won’t hurt too much.

The place to find your advertising dollars is in your current sales.  The next sale you make, take 50% of your profit and put it back into an advertising fund.   If you can afford it, take 100% of your profit.

Let me show you how that breaks down:

Let’s say you are selling a $50 eBook.  You make, on average, two sales a week right now.  Since it is an eBook it has almost zero cost to you.

So, this week you take your two sales—$100—and spend half on 5 text ads on blogs related to your topic.  $50 in ads.

[In a future article I will show you where to put your ad money, right now I am just going to show you how to FUND your ads.]

Over the next week those $50 in ads pull in another 2 sales.  Your previous channels produce another 2 for a total of 4 sales.  You make $200 and have $100 to put into your next set of ads.

$100 produces 4 sales and your 2 make 6.  You make $300 and put $150 into ads.  That’s week 3.

Week 4 you make 8 sales.  Week 5 you make 10.  Week 6 is 12 sales.  Week 7 brings in 14.  Week 8 takes you to 16 sales.

By week 13 following this little plan you are making $1,300.00 per week.  By the 6 month mark, you are making $2,600.

At the end of a year following this little plan you have gross sales of $137,800.00 and a profit of $68,900.00.

Not bad.

In future articles I will show you where to put your advertising dollars to get the most return on your money.  In the mean time consider how much money you can put into advertising—it is the best investment you can make.