I-Marketer Blog and Newsletter

Here’s an original article by Kevin that I dug
up as I was going through some of the “archives”.

The original title was:

“The Irresistible, Irrefutable Magic
Mathematic Formula for Making the Sale”

I am about to reveal the most powerful and
profitable mathematic formula ever created.

When V > S The Prospect Always Buys

That simple formula is the key to every
transaction ever completed.  When Jacob
worked a total of 14 years for Rachel, that
formula was at work.

When Donald Trump bought his first piece
of real estate, that formula was at work.

And, when I went to the mall yesterday and
bought new shoes, it was this formula that
made the sale.

All you gotta know is what “V” and “S” stand
for in order to apply this formula yourself—

and begin cashing those checks.

“S” Stands for Sacrifice

In order for a transaction to occur, two things
of value must be exchanged.  In most cases,
the buyer exchanges money in return for
receiving a product or service.

The buyer is willing to sacrifice money in
order to receive the benefits of the product.

But that’s not the only kind of sacrifice
people make.  Sometimes the sacrifice
someone makes is to give up an email
address to get a free report.

Almost all of us have, at one time or
another, sacrificed our time and labor
in order to get a paycheck.

Typically the sacrifice is easy to quantify
since it is usually measured in dollars
and cents.

“V” Stands for Value

Value is represented by what the buyer
believes he is receiving.

This can be a little harder to understand,
so I want to explain….

When someone buys a self-improvement
product, they aren’t buying the book or even
the information contained in the book—
they are buying the end result of applying
the information.

When they buy a diet book, they are buying
a sleek, sexy, youthful figure.  You can even
take it a step further and say they are buying
sex or possibly long life.

How about a book on investing?

The buyer is most likely buying security, the
time freedom to do what they please or
possibly freedom from fear.

I had an interesting response from one of
my students a few years ago.  I asked him
why he wanted to have a successful online
business.

His response:

“I Know that Once I Have a Successful
Business, Hot Women Will Want to Date Me”

Why did he take my course?  Not for financial
security or even to be free from fear.  Nope, he
wanted dates with hot women.

If you were to summarize all of these end results
into one word, it would be “happiness”—people
believe their new body, new mind, new money or
whatever they get from your product will make
them happy.

The average person isn’t willing to pay much for
an eBook full of information, but they will pay a
mint to be happy.

When the Happiness a Person Receives
Exceeds the Sacrifice They Must Make,
They Buy

Your job is to create your sales copy—the sites
and sounds they will see in your sales message—
to build value beyond the “price point”.

Offer more value in your product than the price
(or sacrifice) someone would have to make in
order to acquire it, in other words.

Happy Selling!

Jerry

Jerry How To

Well it’s good news for all marketers because a new window of opportunity to create a “highly-profitable-set-and-forget” income stream has just opened up.

If you remember, just one year ago digital products such as e-books were selling for as much as $97 or more.

Have you noticed a steady decrease in the price ranges of these products recently? Digital products alone can no longer create a steady income stream on the internet.

Creativity is the key! One has to think out of the box to create a profitable business empire online. One such creative idea is to convert your digital products, Audio/Video content, PLR products or resale rights products to PHYSICAL CD/DVD’s.

There are two reasons why you should consider selling physical products.

1. Physical products have a high perceived value and sell for much higher prices than digital products.

2. Physical products have very low refund rates and almost always keep your customers satisfied!

Few years ago, small marketers such as you and me were scared to sell physical CD/DVD products. Why? because converting your digital products into physical products need a lot of time and money to create and deliver them to the customer.

GOOD NEWS! Now you no longer have to waste hours of time trying to package, label and ship your CD/DVD’s to your customers. Disc Mojo Software will completely automate the process and deliver the products to your customer’s doorstep. Once you upload your product to Kunaki and set up Disc Mojo on your server you are all set to receiver orders.

Once the customer orders using the order page Disc Mojo creates, your product will be burned into CD’s, professionally packed and delivered to your customer using kunaki CD fulfillment service.

Check your more details here:

Sell CDs and DVDs automatically

I highly recommend it to everyone. Get this killer product for a very low price!

Act now… and build your very own UNIQUE highly profitable income stream in the next few minutes.

Sell CDs and DVDs automatically

take care – talk soon

Scott Logan
Night Owl Marketing

Scott Logan How To order fulfillment, residual income, sell cds online

One of the first keys to success in promoting affiliate
programs is finding a market niche.

A market niche is any segment of a market where you can
reach people effectively with a product or service
they will want to buy.

Let me give you an example:

I used to live in a little town of 5000 or so called Banff.

Out of the 5000 most were not permanent residents just
seasonal workers. Banff Alberta for those that may not
know is a Resort Town in Western Canada.

What a great experience something I’ll never forget
and for an avid skier like myself this was the best
choices I’ve ever made to go experience the splendor
of the West.

Anyways enough about geography right…

…back to the marketing

In that little town was one over-priced, under-stocked
grocery store. And it was ALWAYS busy.

Here’s why: The next nearest grocery was 30 minutes
away. Most of us didn’t even have cars let alone
wouldn’t want to drive that far just to pick up a bag
or two of groceries.

So the little over-priced, under-stocked grocery did
very well because they had a unique market.

If you want to make money, sell water in the middle of
a well-traveled desert.

Sell people what they ALREADY want. How can you find
out what people are looking for and WHERE they are
looking?

Here are some keys:

1. Use solid online tools.

People have already done much of the hard work for you
in determining what people are looking for.

Here are two solid tools you can use:

This tool will tell you exactly what keywords are
being searched for on a particular search engine and
how many other sites are listed for that keyword:

My suggestion is just use the Free Trial it’s a great starting place

http://all-in-one-business.com/wt.html

This tool will tell you the top 50 most popular keyword listings.

This is a great way to determine demand for a product
or topic. http://nichebotclassic.com

2. Visit targeted forums and newsgroups.

Today almost every interest has its own forum or
newsgroup. By visiting these and reading the posts,
you can quickly see what those people are interested
in, what problems they need solved, what they are
already spending money on.

For a primer on using forums and newsgroups, go to:
http://all-in-one-business.com/newsforums

3. Keep an eye on the culture.

Rosalind Gardner is a very sharp person. A number of
years ago she realized that internet dating was going
to be a huge trend in the years to come. She built a
site targeted to that market and now earns almost
$500,000 per year from affiliate programs.

You can pick her brain about exactly how you can do the same here:

http://all-in-one-business.com/brainpick

Keep an eye on the culture and you might see a huge
opening.

Can you say Web 2.0 hmmmm

Once you have identified a market niche, the next step
is to find a way to reach that particular group. If you can
do that, you are well on your way to making a good living
from affiliate programs.

While this is just a brief look at affiliate programs,
I have a complete 100+ page report on building a
growing income using affiliate programs.

You can download your complementary copy here:
http://all-in-one-business.com/affreport

Let me know what questions you have and I’ll cover
them in another post

To Your Whole Life Success!

Scott Logan Night Owl Marketing

Scott Logan How To affiliate marketing, affiliate success, internet marketing, niche marketing, online marketing

I’m sure by now, most of you have seen
this but I wanted to make sure…..

This new video is going to embarrass a lot of “Gurus”
because it reveals 7 secrets they’ve never figured out:

http://www.masscontrolsite.com/inside/?jmo

Seriously. Watch this. (It’ll just start playing)

http://www.masscontrolsite.com/inside/?jmo

I can absolutely guarantee that

YOU’VE NEVER SEEN THIS STUFF BEFORE.

I’m talking about things like …
Guru Humiliator #1: Seductive Selling. What it is and why it works
better than anything you’ve ever seen.

Guru Humiliator #2: How To Penetrate Your Prospect’s Mind …
Based On What He’s Doing RIGHT NOW. (Nobody has *ever* talked
about this before.)

Guru Humiliator #3: Why Everyone Was Wrong About Email …
And How You Can Make Money From Their Mistake.

Guru Humiliator #4: Proof That Content Doesn’t Sell Squat …
Plus The One Thing Your Prospects Will Remember About
You Forever.

Guru Humiliator #5: How To Use “Multiple Identities” To
Squeeze Money Out Of Any Market.

Guru Humiliator #6: The Five “Money Stories” You Can Tell
That Make People Want To Buy Stuff.

Guru Humiliator #7: Three Ways To Instantly Bond With A
List So They Buy From You NOW

Listen – this video is just about 40 minutes long and the
content is better than almost anything you could buy.

…But it doesn’t cost anything.

Just go here and it’ll play:

http://www.masscontrolsite.com/inside/?jmo

Talk soon,

Jerry

P.S. WARNING – do *not* let other people in your market
see this before you. If they use it against you, you’re hosed.

http://www.masscontrolsite.com/inside/?jmo

Jerry How To