The “Thanks For Support” Strategy
The “thanks for your support and agreement…” strategy tells your prospects that tons of your customers stand up for how you do business. Sometimes as marketers, you get flamed by your customers, prospects or competition about how you do business and most of the time it’s a misunderstanding. You can tell your list about these situations and explain your point and most of the time, if it’s valid, they will e-mail you to show their support for you.
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The “Are You Prepared?” Strategy
The “are you prepared for what’s coming on (date)…” strategy tells your prospects that you will be releasing a new product on that date. A pre-launch notice gets your prospects buttered up to purchase your new product. You don’t want to give them too many details so that you leave something for the imagination.
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The “New And Cheap” Strategy
The “brand new and only $(no.)…” strategy tells your prospects that you are selling a new product for a very, very, cheap price. You can tell them that everyone else is selling it for way higher and even tell them the specific prices. You will be showing them that you want to save them money.
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The “Already Own It?” Strategy
The “if you already own our product and haven’t used it to (your product’s benefit), then I know what’s stopping you…” strategy tells your prospects and/or current customers that they just need motivation and guidance. You could offer them free or paid consulting so they gain their desired benefit and purchase future products from you.
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