I-Marketer Blog and Newsletter

Here’s Some Dating Advice for Women:  If you want to grab a man’s attention, first make sure you’re his “type.”  In most cases he will make an almost instant decision from your appearance whether he wants to “get to know you better” or not.

Does he like brunettes?  Make sure you are a brunette.  Blonds? Ditto.

Voluptuous or athletic?  Earthy or high maintenance? Brainy or bubbly? Long hair or short?

The bottom line is this:  Ask almost every man what “type” of woman he likes and he can tell you.

What does this have to do with a successful start of a business at home?

Simple: Google’s a lot like a single guy on the prowl.

If you could ask Google what “he” likes in a website, you would find out:

Google prefers larger websites over smaller.  (“I like big sites and I cannot lie…”)

Google prefers websites where the content is based on a central theme.

Google likes website that are linked to by other websites in the same general market.

Google likes websites with relevant content for its users.

But how can you build a website with 5,000 relevant, genuine content pages?
For the last couple years people have been “hyping” directory generator sites.  (You’ve probably heard of programs like Traffic Equalizer or Search Engine Cloaker used to generate these types of sites.)

To create these sites, you would generate a list of keyword phrases you wanted to score highly for (sometimes numbering in the thousands) then plug that keyword list into the program.

The program then turns out a site full of “fluff” content and/or “scraped” directory info designed to please the search engines and get you to a top spot for those keywords.

The only problem is this:  Once Google began seeing these sites, Google began creating algorithms to keep them out of the results.

Want to know how YOU can build that 5,000 page site Google will love?

Well, starting now, you can create 3 pages per day for the next 5 years.

Or you can admit you CAN’T build a 5,000 page site—but you can have other people build it for you—and they’ll do it for free.

By using a content management system you can have other people create solid, keyword rich, Google appealing content to your site.  In some cases you can have those 5,000 pages in a matter of weeks—without fear of Google blacklisting you.

What is a Content Management System?

The shortest definition of a content management system (CMS) is this:

“A content management system is a website interface allowing the user to easily upload and edit website content.”

With a CMS you don’t need a webmaster nor a computer science degree to add or modify your website’s content—it allows you to make changes to your site as easily as using a word processor.  Or pretty close.

There are a bunch of types of content management systems available today.  You can get your own CMS here:

http://www.TrafficWriting.com

Blogs are one of the most common types of CMS and are available for free from sites like http://www.Blogger.com.   Blogger hosts the sites for its users and is a “one stop shop,” though it is a little limiting.

Forums are another type of content management system—once installed users can easily add content to a website in the form of “posts.”  There are a ton of forums online for almost every topic.

There are also tools like http://www.WordPress.com that allow users to easily add content to a website.  Once installed on your own website, WordPress allows you and others to create messages, automatically adding them to your website.

You Need a Content Management System

While all have their pluses and minuses, you need to be utilizing a CMS as part of your search engine strategy.  None of us has the time, knowledge and/or motivation to go out and “write” a mega-site.  A CMS will allow hundreds or even thousands of visitors to create the site for you—all the while putting up highly relevant content Google and the other search engines will love.

It’s a win-win situation.