The “Tell Me A Story” Strategy
The “can I have your success story?…” strategy tells your prospects and/or current customers that you need testimonials or letters about the success they had with your product or advice you gave them. You can even tell them they can have their link underneath it to get free publicity. You could post the success stories on your web site or compile it into a free e-book.
The “Part 2″ Strategy
The “here is Part 2 of…” strategy tells your prospects they’ve either already read Part 1 of your message or missed Part 1 and need to see what it’s all about. This helps people that don’t read your messages every time to get interested because it will be a mystery to them. You could have a copy of your Part 1 message underneath Part 2 for people that want to see what they missed.
The “Thanks For Support” Strategy
The “thanks for your support and agreement…” strategy tells your prospects that tons of your customers stand up for how you do business. Sometimes as marketers, you get flamed by your customers, prospects or competition about how you do business and most of the time it’s a misunderstanding. You can tell your list about these situations and explain your point and most of the time, if it’s valid, they will e-mail you to show their support for you.
The “Are You Prepared?” Strategy
The “are you prepared for what’s coming on (date)…” strategy tells your prospects that you will be releasing a new product on that date. A pre-launch notice gets your prospects buttered up to purchase your new product. You don’t want to give them too many details so that you leave something for the imagination.
The “New And Cheap” Strategy
The “brand new and only $(no.)…” strategy tells your prospects that you are selling a new product for a very, very, cheap price. You can tell them that everyone else is selling it for way higher and even tell them the specific prices. You will be showing them that you want to save them money.
