Tag Archives: marketing

The “Let’s Talk” Strategy The “I want to talk to you…” strategy tells your prospects that it’s possible your e-mail may be personal because you actually talk with them. People are more persuaded to open an e-mail they think could … Continue reading →

The “Enrollment Fee” Strategy The “we’re completely waiving your enrollment fee and even giving you ($) in bonuses…” strategy tells your prospects that you normally charge people an enrollment fee for your product or membership site. They will feel privileged … Continue reading →

The “No Recording” Strategy The “I’m thinking about not recording this free teleconference…” strategy tells your prospects that it’s possible that if they don’t get on the live free call, they may never hear it again. You could also tell … Continue reading →

The “Success In Common” Strategy The “people who succeed have one critical thing in common…” strategy tells your prospects they need one crucial thing in order to gain their desired benefit. Of course, you need to persuade them that it … Continue reading →

The “Not Much Room” Strategy The “I only have room on the call for (no.) people and I already gave away (no.) spots before I sent you this…” strategy tells your prospects that they need to register for your teleseminar … Continue reading →

The “Leave And Lose” Strategy The “act now, once you leave this page, you will never see this offer ever again…” strategy tells your prospects that today will be their only chance to order your product. Not tomorrow, not next … Continue reading →

The “Not Yet” Strategy The “please continue reading, I don’t want to tell you just yet…” strategy tells your prospects that they will learn something important or interesting later on in your sales letter. You could give them a hint … Continue reading →

The “Head Start” Strategy The “if you want to get a head start, don’t show this link to anyone…” strategy tells your prospects that they are one of the first people to have a chance to purchase your product. They … Continue reading →

The “Upside Down” Strategy The “warning: the (your niche) industry is about to be turned upside down…” strategy tells your prospects that everything they knew about gaining their desired benefit is going to change. People will want to purchase your … Continue reading →